Why Hulu Doesn’t Have an Ad-Free Service Like Netflix — Yet

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Hoist at some point want to introduce subscription video don't have any advertising plan - and more actively compete with Netflix.
But today, Internet TV service and don't want to leave money on the table. Gourd $7.99 per month per user services, and bring about, more than the scope of "annual high" $7 - each bottle gourd add user's advertising, acting chief executive and contents of Hulu, senior vice President Andy forssell.
Gourd Plus for fewer ads than content on Hulu.com (usually two 30 second point every half hour and 3) free website, but it get advertising revenue from paying subscribers ", enables us to buy more content." Forssell said, speak at Goldman sachs Communacopia conference in New York.
Says, "to get people to pay more, not advertising, I think this is the right path of for a long time," he added. "I'm a big believer in the choice... I believe, with the passage of time, we should introduce advertising free service."
Hulu's owners - Disney, fox and 21st century NBCUniversal - Internet TV service, earlier this year, including DirecTV, AT&T, chernin yahoo group and attract bid for all parties to discuss. But in July, the media congloms announced that they will retain their $75 billion in Hulu's equity and investment company.
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"Let us do is to press the accelerator down $750 million and faster growth (subscription), the two sides through content and marketing," said forssell. "We hope to get it."
In April, said Hulu, gourd Plus services has reached 4 million users. Currently, Plus a profit in its way, the cucurbit is "middle", said forssell, Hulu.com becomes profitable about two and a half years to its life.

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At the same time, the gourd Plus should gain traction television broadcast delay their latest plot from Hulu.com a few days later, they are in the air.
Since last autumn fox has postponed the eight skynet free access to new profit after the broadcast, to get them to the Hulu Plus and pay-tv partners after the second day of the air. So far, the national broadcasting company (NBC) and ABC continues to release displayed on the Internet a day after the air of freedom, but they eventually forssell expected, follow the lead of the fox.
"I don't have inside information. But I hope that all of the network, to build a delay, because they achieve the retransmission (with pay-tv operators)," he said. "Economics, so inevitable, but I can't guess the time."
The appearance of the original and exclusive content, Hulu properties ", what can we do here, "to help the showrunners find differences in the audience, fussell said. He cites the company recently with lionsgate's comedy "default", will produce Dakota images and brad Pitt's plan B entertainment.
"I don't think we have already offer to someone" under the condition of the original series, fussell said, noting that Netflix has almost big cablers some deals.
Gourd Plus user group of younger than broadcast television tilt, the median age of 35 or 36, and they are richer, according to the forssell. Between men and women have a even 50 to 50, women 18 to 35 is the fastest growing part of Hulu. Hulu's users about 20 hours, average per person to watch video of every month.
Hulu might have been a joint venture, and is there any way on the ground, fussell said - but he admits that the joint venture "a little treachery... sometimes, the properties of different investors have different agenda."
But, he says, Disney and "promise" of the 21st century fox Hulu's success. The third boss, NBC universal and banned according to the Comcast's agreement with the us government to buy NBC exercise of gourd business decisions.