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Sole pressure
Tesla's charging station is typical of the electric vehicle charging stations. On average, tesla supercharger about 16 times faster, than most public charging stations. In fact, the model S owner in just 20 minutes can get 50% of the battery, the booster station.
Source: tesla motors.
Then there is tesla's aggressive expansion supercharger, covering 98% of the U.S. population by 2015. Internationally, tesla began to open the supercharger in Europe, has 90% of the population covered in Norway.
Charging faster and convenient coverage and exclusive combination, not only laid a foundation of tesla's plan for the mass market car, but it also makes the company a temporary competitive advantage. To some extent, it hedge the ambitions of the company.
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This is rarely bullish and bearish tesla investment, however, this is very important, in the company's business model. Tesla motors manufacturing, a completely different way than the traditional vehicles. They have a standard cell platforms, they can install different motor and institutions. What is more, tesla's motor is a trivial a foot in diameter. This kind of exchange of production strategy is likely to achieve production efficiency advantage to companies.
Tesla battery platform. Source: tesla motors.
"When we design the model S, we created a platform, so it is not just a single car, what we create, we can build a lot of cars, and we can make full use of, and bring a car to market quickly," musk explain X was unveiled.
Musk said wishes achieve gross margins, rival porsche. Volkswagen before buying luxury sports car maker, porsche report about 50% gross margin. , musk has said it should be a gross margin of 25% target, except credits, zero emission vehicle by the fourth quarter of 2013.
Capital infusion
Thanks to the investor optimism, stock, tesla's $2 billion valuation and capital into the company investing heavily in the supercharger, production and international expansion. The valuation of itself is a strategic asset of the company. Its $2 billion valuation means management even more cash than they plan to make the necessary investments, and even to expand the scale of production, expanding more rapidly.
To ensure that future
The construction of the basis of all these factors, the ultimate mass market can afford a car for the company. Help to ensure that each factor between the big car company tesla's spot - forever changed the automotive industry.
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