Why The Lingerie Industry Can't Compete With Victoria's Secret

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The start-up of Victoria's secret underwear for the challenges of brand competition is facing a flood.
Brand, like AdoreMe Intimint and True company is trying to seduce a Victoria's secret customers with lower prices and more customization options.
AdoreMe offer direct-to-consumer underwear prices around half of Victoria's secret.
Intimint asking customers to test, and will they send new underwear selection per month, according to his be fond of. True & CO sent five women bra for a month, let them choose what they like to keep, echo what they don't do that.
Although these brand consumer friendly and originality, their business model to ignore what is Victoria's secret to succeed.
In the 1990 s, Victoria's secret to focus on value. But the brand is messy, because it apart from other shares, nice and friendly brand MAIDENFORM, etc.
Victoria's secret not to dominate underwear until it stops is cheap and began to focus on customer experience.
Store redesign, with soft, pink wallpaper and invite the dressing room. Friendly, attractive affiliated company for training, to meet the customer, and measure their bra size.
Women are willing to pay $50 a bra because luxury experience feeling investment to buy underwear.

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This emphasis on customer service Victoria's secret ahead of competitors, such as Frederick's of Hollywood and later the sales record, even in the downturn.
Morgan Hermand Waiche AdoreMe CEO told the business insider are so tired of the high prices and slow from Victoria's secret fashion."
However, Victoria's secret sales different suggestion: brand recently increased by 6% in the second quarter, increased by 10% over last year. This is on top in the retail industry.
Women don't line up, Victoria's secret, because it's cheap, or have a protean wide variety of goods.