As the change come over, antai target employers

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Countries towards a new system of health insurance, insurance companies have spent millions of consumer advertising, positioning himself as a health care company.
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However, because most americans are covered by their employers, insurance companies must reach a few audiences. In the human resources professionals, health care providers and policy makers are still an important part of many of the insurance company's marketing plan.
Antai, one of the largest companies, will introduce a new day (Tuesday) for these groups. This will highlight the company's goal is to cut billions of dollars in spending and encouraged by the so-called big data, electronic health records and other technology better coordination among health care providers. Movement, known as the "health", will run on the Internet, in print and on mobile devices by the end of 2013.
"We believe," said the health care system is urgently in need of improvement, senior vice President Robert mead, marketing, product and communications aetna.

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Mr Mead, citing a report by the institute for medical research in more than $76 billion dollars in health care fraud each year from consumers, unnecessary procedures and administrative costs "waste".
Activities by ogilvy interaction in New York and consumer movement, called "what is your health?" The extension of antai began earlier this year. The two "what is your health?" And "health" is the $50 million in advertising and marketing strategy, as part of the company.
Mr Mead said: "if you are a consumer, you don't know what the cost of". "You don't know what is worth it. You do not always know how to make the maximum value of the health system. We want to bring everyone's table."
M DeXian also stressed that sports health care providers need to transfer to a model called "duty of care," they submit an expense account model transfer payment services for health care professionals, they performed on the basis of the result of pay for patient care. Responsible for the health care system is usually associated with technology, to help healthcare providers measure performance and patient data management. Aetna group in 27 responsible hospitals and other health care providers all over the country's health care deal.
"Our health" movement function of video antai, mark, chief executive of t. Bertolini driving, explain the company's goals. "Unless you solve health care system, you can't fix the economy," Mr Umberto in said in the video. "If we only 20% of the repair, we can afford medical treatment method. We can make sure everyone without any increase in taxes."
With other insurance companies, antai has in the past few years has been accelerating its technology products and services. It created a division, the company sells medical technical service consumers and providers, Healthagen, like a mobile application, help patients to evaluate their own symptoms and the doctor.
"Paid service mode is broken," said Mr Mead. "Affordable medical method" to encourage system moved to the duty of care, "he added." The challenge is, need doctors and hospitals technology and support, make this work. "
But the technology more and more data may not solve the problem of waste in health care, Business administration, a professor at Harvard Business School (Harvard Business School and Harvard Business School health care initiative of teachers, chairman of the joint chiefs of staff, said Robert s. Huckman. "When you are talking about the waste management system, most people agree that the responsibility of the lack of coordination in the heart of a lot of it," he said. "The data query, data is not a trained education way is of no help. It is a start."
Although like aetna insurance companies have access to a plethora of patient data, can be used to manage the cost, according to Mr Huckman, the economic impact of even widely used technology, such as electronic health records is still not clear. "Within the suppliers and the hospital electronic records has made greater erosion. However, toward greater coordination and greater interoperability problem is that we're still trying to solve the problem."
Health care costs, but everyone agrees that something is too high, Mr Huckman said: "I think the cost is the most prominent, for the majority of americans now. It hit you, when you look at the price of some front and center." He pointed out that the cost might be very different, it depends on a person's life and their insurance company is. "It should be don't vary that much," said Mr Huckman. "Amazon's product cost is the same no matter where I bought. It overturns a little explanation."