Why Burger King's French Fry Burger is a bust

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N on September 1, Burger King (Burger King) launched the "Hamburg, French fries," a real name of the project, by a regular Burger and fries to lay across the meat pie.
So far, the review did not shine.
The lack of love, Burger King (Burger King) in a rough patch, in Wendy's ranking cede two spot last year. In the first quarter of 2013, before the chain saw, in the United States and Canada from same-store sales fell three percent this year, then in the second quarter dropped 0.6%.
At the same time, the full cost cuts, led to the closing of the company's net 60 stores, in the same area.
Burger King (Burger King) is trying to over this trend. McDonald's will continue to work with the dollar menu, leading to Wendy recently reforming its value menu and enjoy success. Hamburg, French fries, it is just the cost of step-down, is part of a similar efforts.
But the concept of comments have nothing and taste.
Vanessa huang pointed out in "bloomberg businessweek", because in the beginning, has been in Hamburg, burger king, French fries. "You can have any time you want to have such amazing medicine juice, it's not like stores do not always have fries, ah, your way, right", right? "

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Sadly, the taste of French Fried Hamburg lived up to the success of the order. Potatoes don't have the same, that is to say, onion spicy. (Burger King (Burger King) has to join the onion rings, other like cheddar stuffed bacon Burger sandwich). In spite of this, these four chips added a few things - if only know that they are satisfactory. [bloomberg businessweek]
Grubb street in New York also lamented the lack of originality, entered the chips burgers.
Never mind, between the Pittsburgh fries bread for decades now, this is the future of fast food: take something you already have a house, gussy them up a bit into a sandwich, and then sit back and watch the Internet zi zi come over. [grubb street]
Daniel gross found in the daily beast attack it fundamentally. "[T] he joined fries burger the icing on the cake is the opposite - it needs a decent concept of experience and make a big difference."
You need a contrast: peanut butter and chocolate salty and sweet; Heavy bitter coffee combining steamed milk foam Taco Bell Taco Bell) tacoma savoriness combined with sodium cargo doritos shell. However, Burger King (Burger King) the fries and Burger wasn't up to that kind of harmony. As an individual behavior, they are very good. As a duet, they're less Steve and Eydie robin Sikh and miley Cyrus. [the daily beast]
But there are some bad comment doesn't necessarily mean that the project will not be sold - and even doritos LOCOS sceptics first tortillas. If it is not sold in the United States, might be able to find the overseas market. Remember McPasta?