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S when Microsoft eight jump PepsiCo doritos and mountain dew brand began promoting the Xbox give up tens of thousands of games the biggest part of the history of sports brand. Friendly company has been closely related to the two players of the Xbox 360 years of brand, like "halo promote the console and the company's franchise."
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S toys' R ', we put the Microsoft Xbox first advice on their "15" list, believe that the children would be the most exciting one of the products, according to the company. Also in the list, from a general "despicable me 2" Disney youth "Sophia first" and "file McStuffins" sesame street elmo and Activision "Skylanders SWAP force" game features of characters and Numbers of toys. Circular and appear on the website of the company's projects. The PlayStation 4 is still a separate "popular toys" mention in the list.
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S tower clock (Taco Bell) has thrown his support behind the PlayStation 4, fast food chains hype console through six weeks of sales promotion, launched on September 26, and through November 10, provide consumers with the opportunity to play in the future first, and win a more than 4000 PS4s. Backup efforts through television, radio, social media and in-store marketing, Taco Bell (Taco Bell) to promote the idea of PS4, because "our fans love the game," according to the chain, chief marketing officer Chris Brandt,.
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The move is for tower clock (Taco Bell), which helps in 2001 launched the first generation of Microsoft Xbox, and advertised as "halo" in the past, to the Xbox exclusive franchise. But SONY hopes and tower clock (after Taco Bell), once again pushing its PS Vita canteen last year, according to the guy LONGWORTH PlayStation, senior vice President of brand marketing.
SONY is the first time out of the door, release PS4 a price tag of 400 yuan, and on November 15, on November 22, Microsoft launched the Xbox 500 dollars.
Roll play around, of course, each company invested heavily, but the major retailers support - most of them are support to launch at the same time, in order to achieve greater consumers - would promote the console file. It has been seven years since, to the end the two companies into a new console (though in 2005 the Xbox 360 and PlayStation 3 fell in 2006).
In spite of this, the edge of each device looks better than the other, there is a retailer is obviously an advantage. It is important to note that wal-mart's "children choose popular toy list" does not refer to any console.
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They also hit consumers on all fronts, SONY has gone, the man watching the NBA finals and Microsoft to use its relationship with the NFL in view of the fans to see the latest ads below. Both companies did not disclose the launch of their overall marketing spend.
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